French coffee bean brand character design
The character design for the French coffee bean brand captures the essence of French sophistication and the rich, aromatic experience of their coffee. This charming character, with its stylish attire and warm demeanor, aims to create an inviting and memorable connection with coffee lovers, emphasizing the brand's dedication to quality and tradition.
Overview
Background
The client for this project wanted to sell freshly harvested coffee beans directly from a farm in France.
They aimed to create an image through animal characters that is nature-friendly, and allows consumers to taste the rich and sweet flavor of this French coffee.
My role
In this project, My role was to create a character design concept for the French coffee bean brand. I envisioned an animal friend sitting on a tree in the forest, elegantly savoring the rich taste of coffee beans.
Additionally, I have extended this concept to various goods, translating the character design into a cohesive brand concept. My work involved transitioning from rough sketches to detailed 2D designs, and finally, to 3D designs, ensuring that the character and brand image were effectively represented across different media and products.
Goal
The goal for the character design of this French coffee bean brand is to create a nature-friendly, friendly, and approachable image that resonates with consumers. The characters should embody the essence of the farm-to-cup journey, highlighting the freshness and quality of the coffee beans while also conveying a sense of warmth and enjoyment associated with savoring a cup of this coffee. The characters should be appealing to a wide audience and help differentiate the brand in a competitive market, ultimately driving sales and establishing a strong brand identity.
